1%THE ONE
PERCENT

PLAN A IS TAKEN. PICK PLAN B.

$1% / THE ONE PERCENT

SAME WORLD.
DIFFERENT PLAN.

PLAN B
ENERGY.

99% follow the script.
1% write their own.

YOU KNOW THE TWO TYPES
PLAN A99%

ANOTHER DAY.
ANOTHER SHIFT.

Clock in. Look busy. Wait for Friday.

“JUST FIVE MORE DAYS.”
PLAN B1%

ONE ROOM.
A DIFFERENT PLAN.

Charts open. Phone silent. Locked in.

“ONE MORE CHART BEFORE BED.”

SAME 24 HOURS. TWO VERY DIFFERENT GROUP CHATS.

I’M PLAN B
02 / THE LOREIF YOU GET IT, YOU GET IT.

YOU KNOW
THE TWO TYPES.

One follows the checklist.
One keeps asking, “what if?”

THE STARTER PACK99%

DEGREE. JOB.
FOLLOW THE PLAN.

“The next 40 years are basically sorted.”

PLAN A / FOLLOW THE CHECKLIST
THE PART NOBODY POSTS1%

BAD TRADE.
GOOD LESSON.

“Okay. Why did I do that?”

PLAN B / LEARN. REVIEW. REPEAT.
NO HIGHLIGHT REEL WITHOUT THE QUIET HOURS.
MONDAY, AGAIN99%

SAME TRAIN.
SAME MONDAY.

“Wasn’t it Friday like five minutes ago?”

PLAN A / SEE YOU NEXT WEEK
THE VISION BOARD1%

BIG DREAMS.
BACK TO THE DESK.

“The vision is clear. The work continues.”

PLAN B / DREAM BIG. PUT IN THE HOURS.

03 / THAT’S WHAT $1% IS ABOUT

A MEME FOR
THE OTHER PLAN.

The late nights. The bad trades. The lessons.
The group chat that gets it. $1% is for the ones choosing their own path—and putting in the work.

OWN YOUR PATHPUT IN THE HOURSSTAY PLAN B

04 / PICK YOUR SIDE

YOU ALREADY
KNOW YOUR SIDE.

$1% / CONTRACT ADDRESS

COMING SOON

The token is coming. Plan B is already a mindset.